Erin Ferree

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7 Proven Strategies For Going Viral

26th March 2012
Do you want your message to spread far and wide – without a whole lot of marketing effort on your part? It sounds like a dream come true – the dream of going viral. Getting hundreds and thousands of clicks and opt-ins for your “thing” and having other ... Read >

9 Keys to Building a Stand-Out Brand Identity

27th April 2007
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochur... Read >

What Is A Brand?

01st March 2007
Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different approaches to branding a business and so many elements of a ... Read >