Erin Ferree

7 Proven Strategies For Going Viral

Do you want your message to spread far and wide – without a whole lot of marketing effort on your part? It sounds like a dream come true – the dream of going viral. Getting hundreds and thousands of clicks and opt-ins for your “thing” and having other ... Read >

Let's Talk About Designing Your Very First Inviting Brand

After all, this is where all my experience comes from… I started out as a graphic designer, helping very-first-timers design their first business brands. Along the way, I learned many, many valuable lessons about designing your first brand… so I thoug... Read >

Lessons About Warming Up Your Brand . . . From Parties

Do you ever feel like your brand's a little bit chilly? Like it's too professional or boring? Or you're distant... not as cozied up and close with your clients as you'd like to be? Why not warm it up a bit? Warmth in your brand can make it seem more al... Read >

Is Your Website Like A Jungle?

The jungle is dark, humid and dense. Birds of all kinds sing and call, while other animals rustle through the underbrush. The adventurers hack through the plants with their machetes to blaze a passable trail. It’s hard work, and it had to be done so they ... Read >

2 Traits To Create Relationship Through Your Brand - With People You've Never Met

Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation? We all have a craving for c... Read >

The 3 Kinds Of Confusing Brands And What To Do About Them

"What do you do?" Such an innocent and curious question! And in the small business world, it's where so many conversations go horribly wrong. As the other person starts to answer, a funny thing happens. The conversation starts spinning out of contro... Read >

Why All The Search Engine Secrecy?

The search engines try to be good at keeping their methods of ranking websites top-secret. You never quite know exactly why such-and-so company wound up in the #1 slot and your company is way down on page 3. You wonder if it's because the search engines l... Read >

Keep Your Logo Simple

Have you ever seen a logo that looked like a jumbled mess of drawings? Where there are so many elements competing for your attention that you don't know where to look or what it all means? Or where there are so many layered elements that they're all confu... Read >

The 5 Jobs of your Logo's Color Palette

Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with i... Read >

Getting Your Website Noticed by the Search Engines

You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, wait, people have to know your site there in ... Read >

The 4 Jobs of Your Logo Font

Many entrepreneurs think that the font for their business name is like a trophy wife'just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. ... Read >

The 6 Jobs of Your Logo's Icon

Many entrepreneurs think that the icon for their logo should be a picture that appeals to them personally. They go into the logo design process looking to create an icon with personal symbolic meaning, because they think that the icon's job is to appeal t... Read >

Designing Temporary Materials to Get You Through A Branding Emergency

Raise your hand if you've ever "fixed" something important with duct tape. Come on, you know who you are. I'll admit it'I know I'm guilty. In college, during a particularly low-income quarter, I fixed my broken backpack with duct tape because I couldn'... Read >

Branding Is Like A Fairy Tale...

"Once upon a time, in a land far away, there was a little girl who wore a red hood everywhere she went. One day, her mother sent her to her grandmother's house in the next village, with some goodies in a basket. In order to get there, the little girl h... Read >

How To Avoid Having Two Separate Businesses To Market Even If You Offer Two Services

I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent'but I have a feeling that it might have to do with the reluctance that a lo... Read >